Dragons & Doors: Your Path To Creating You
A once-in-a-decade brandable IP built by a Hollywood insider
Dragons & Doors is a modern-day myth for those burned out by self-help and starved for meaning. This is not a book about fixing yourself. It’s a journey into who you already are - and the fire inside that’s waiting to be reignited.
Structured as an immersive allegory, it follows the Knight, guided by the King and the Sage, through Doors representing comfort, consequence, growth, reflection, and more. These doors are metaphors. These dragons are lessons. The story becomes a mirror. And behind every door, the reader finds a piece of themselves.
The Knight stands before a door marked GROWTH. Behind it, the dragon waits. The only way forward... is through.
What if the way forward wasn't about fixing yourself — but about remembering who you already are?
Dragons & Doors follows the Knight - lost in a fog, haunted by doubt - who meets the Sage and begins a journey through a realm of choices, challenges, and consequences. Along the path, the Knight must confront dragons like Fear, Perfectionism, and Shame… and face doors labeled Comfort, Growth, Consequence, and Reflection. Some doors open. Some lock. Some lead to breakthroughs. Others lead to regret.
With each step, the Knight comes closer to the truth: transformation isn’t something that happens to you - it’s something you choose.
This is a myth for modern life. An allegory for anyone burned out by hustle and starving for meaning. A metaphor-rich story with real tools to reclaim clarity, courage, and the fire inside.
If The Alchemist, The Four Agreements, and Atomic Habits had a soul-child raised in the world of pop culture - it would be Dragons & Doors.
This universe is not just conceptually aligned with bestsellers like The Secret - it brings even more structure, grit, and emotional investment. It’s a book built to scale like The Secret, but with the narrative heart of The Alchemist, the emotional clarity of The Four Agreements, and the practical stickiness of Atomic Habits.
It’s a story that teaches. A metaphor that transforms. And a product line that scales.
And what makes this universe uniquely powerful is who built it. With Dragons & Doors, you don’t just get a remarkable story - you get a world-class storyteller and brand strategist leading the charge. Stacy Jones has helped shape the pop culture marketing landscape, and now she’s pouring that same expertise into launching a new kind of universe. One built from the ground up to resonate, inspire, and scale.
Through her agency Hollywood Branded, this book and brand will be seeded throughout Hollywood - placed on sets, gifted to creators and celebrities, integrated into press, and leveraged across entertainment platforms.
The Problem We're Solving
People are burned out and spiritually starved.
They've read the books, done the journals, downloaded the apps… but they still feel stuck.
They want frameworks with soul — not just productivity hacks.
They want to grow without blowing up their life.
They want tools that don't feel like therapy, sermons, or spreadsheets.
Dragons & Doors delivers transformation that feels epic, visual, and self-guided — like walking through a myth and waking up as the main character of your own life.
This Isn't a Book — It's a Ready-to-Scale IP Universe.
Developed by a Hollywood insider with $5B in proven brand scale, Dragons & Doors is a fully realized, multi-platform brand ecosystem with a complete manuscript, ready for immediate market entry. This isn't just a book; it's a meticulously crafted universe designed for exponential growth.
Every element, from the core narrative to collectible coins, branded affirmations, curriculum, card decks, pendants, escape rooms, and creator kits, is built for seamless multi-platform expansion and licensing. With direct access to Hollywood production pipelines, this IP is primed for commercial credibility and unparalleled scale, sparking a bidding war for a truly immersive and transformative brand.
1
Outpaces Spiritual Frameworks
Dragons & Doors delivers an immersive world + story that transcends traditional growth models, offering a living, breathing context for unparalleled market engagement.
2
Revolutionizes Behavior Change
Beyond simple habits, our IP leverages narrative + emotional pull for deeply personal, highly sticky transformation, securing long-term consumer loyalty.
3
Dominates Emotional Visuals
Unlike standalone books, Dragons & Doors presents a full allegory + brand ecosystem, extending its impact far beyond the page and capturing massive cross-media potential.
4
Eclipses Pure Metaphor
This is a universally brandable IP offering truly immersive personal transformation, ensuring rapid multi-platform adoption and unprecedented commercial viability.
The Creator Is the Competitive Edge
Meet Stacy Jones, the neurodivergent pattern-recognition machine who builds brand systems for a living – and the ultimate unfair advantage behind Dragons & Doors. As Founder & CEO of Hollywood Branded, her global pop culture marketing agency has driven $5B+ in brand market capital through 10,000+ brand deals for over 250 clients.
An Inc 5000 CEO and Forbes contributor, she is the go-to expert on brand storytelling, entertainment, and earned resilience. Her media authority is clear, with appearances on BBC, Channel 5 (UK), Yahoo Finance, and Scripps News. With direct Hollywood pipeline access to productions and celebrities, she's built the most powerful behind-the-scenes infrastructure for brand integrations across nearly every major TV network and streaming platform - and negotiated the biggest brand partnerships in Hollywoood.
Stacy is not just an author; she is the infrastructure that guarantees the exponential scale of Dragons & Doors. This profound expertise is why Dragons & Doors will scale faster and dominate beyond any comparable IP.
Built for Mass Appeal with Cult-Like Stickiness
Positioned to tap into the $11B self-help market while resonating deeply with niche spiritual and growth-driven communities, Dragons & Doors is designed for both scale and soul.
It speaks to:
Burned-Out Achievers
Seeking relief and new perspectives.
Spiritual Seekers
Exploring deeper meaning and connection.
Coaches & Therapists
Guiding others toward personal growth.
Creatives & Founders
Innovating and building new ventures.
Fans of Atomic Habits, The Four Agreements, The Alchemist, and The War of Art.
This is a book people buy for themselves — and gift to others. Again and again.
Universally Resonant — Across Faiths and Frameworks
Dragons & Doors transcends religious boundaries and resonates across cultures. It is not faith-based, but it is faith-respecting.
Christianity
Echoes the armor of God and the hero's journey of faith
Islam
Reflects the greater jihad al-nafs — the internal struggle for purpose
Buddhism
Maps the path toward awakening and non-attachment through allegory
Hinduism
Reflects Krishna guiding Arjuna on the battlefield of self-mastery
Judaism
Mirrors Teshuvah — return, accountability, and spiritual rebirth
Spiritual but not religious
Speaks directly to the individual's own evolving story
This is why the book sells in airports, bookstores, retreats, and gifting tables. It meets people exactly where they are — and walks with them from there.
Market Fit & Opportunity
The global self-help market is valued at over $11 billion and expected to reach $14 billion by 2030. The spirituality and wellness sector continues to grow across demographics, particularly among Millennials and Gen X.
Giftable wisdom books with strong frameworks (The Four Agreements, The Boy, The Mole, The Fox & The Horse) see long-tail sales, especially around holidays, life transitions, and milestone moments.
Dragons & Doors targets this intersection of self-help, emotional gifting, and modern spiritual exploration, positioning it for breakout performance both in traditional retail and direct-to-consumer channels.
Books in this category regularly sell 2–15 million copies when paired with a clear framework, emotional resonance, and strong author platform. Dragons & Doors combines all three.
Why Now? Cultural Urgency
We're living in a moment of mass burnout, spiritual fragmentation, and digital overwhelm. People are starving for identity, meaning, and grounded frameworks that actually work.
Dragons & Doors meets that moment with a narrative that feels ancient, but is built for now — and delivers real transformation without preachiness or fluff.
This book will resonate globally, particularly in spiritual-forward markets like the UK, Australia, Canada, and Germany, where identity and transformation titles consistently perform.
Dragons are having a moment - again. With the return of House of the Dragon, the rise of D&D culture, fantasy merch dominating Etsy and Instagram, and major studios building myth-heavy franchises, Dragons & Doors fits right into this pop culture wave. It blends spiritual metaphor with symbolic fire-breathing cool - and it's being built by the same agency that went viral during the original Game of Thrones Starbucks cup moment. Yes - that was Stacy's agency. She knows how to leverage PR.
The Framework: LEARN. DO. TEACH.
The manuscript is complete. The framework is proven. The story unfolds in three acts:
01
The Fog
Awakening in a forest of confusion, the Knight begins a journey under the gaze of a circling dragon.
02
The Doors
Facing doors of Growth, Consequence, and Reflection, the Knight learns that each dragon must be met, mirroring real-life choices.
03
The Path
Integrating lessons, the Knight learns to unlock doors when ready, ultimately understanding the dragon of Purpose.
Throughout the book: Affirmations and reflection points punctuate the chapters, the LEARN. DO. TEACH. framework anchors the transformation, and the journey becomes both narrative and action plan.
This isn't just a narrative - it's a replicable transformation system ready for curriculum, coaching, and corporate training.
Sample Chapter Summaries
The manuscript delivers both narrative depth and practical wisdom through key moments that mirror universal human struggles:
01
The Door of Comfort
The Knight confronts a life of ease that hides stagnation — a mirror of our own avoidance.
02
The Dragon of Distraction
A creature fed by endless input. Silence becomes the only way through.
03
The Door of Consequence
Not every door is meant to be opened. This one must be walked through anyway.
04
The Key of Growth
The Knight must choose earned transformation over forced solutions.
The Unfair Advantage: Built-In Distribution Engine
Most authors need to build an audience. This IP comes with a Hollywood marketing machine already running.
And what makes this universe uniquely powerful is who built it. With Dragons & Doors, you don't just get a remarkable story - you get a world-class storyteller and brand strategist leading the charge. Stacy Jones has helped shape the pop culture marketing landscape, and now she's pouring that same expertise into launching a new kind of universe. One built from the ground up to resonate, inspire, and scale.
50+
Podcast Interviews
Pre-booked for launch
30K
Blog Subscribers
15K+
Newsletter Readers
400+
Podcast Episodes
Weekly marketing podcast
  • A Forbes platform to write under
  • Existing agency media engine ready to promote
Hollywood Branded will seed this across film/TV sets, gift to A-list talent, and integrate into entertainment press - creating organic buzz money can't buy.
Revenue Streams Beyond the Book
The brand ecosystem is already designed and ready to manufacture. This isn't just a publishing deal; it's a licensing goldmine. Dragons & Doors is purpose-built for physical retail environments like Anthropologie, Paper Source, Target, and curated indie stores. Each product line is designed to be emotionally resonant, collectible, and ritual-aligned for the modern, transformation-focused consumer.
Collectibles
Collectible coins, pendants, affirmation kits
Gift Sets
Mystery boxes, candles, journals
Fashion
Apparel and fashion accessories
Experiences
Escape Room mock-ups, gamified extensions
Ritual Tools
Tarot & ritual decks
World Building
Fantasy world maps, Door Room designs
Retail Strategy: Anthropologie, Paper Source, Urban Outfitters, Goop, Target.
Licensing Categories: Home goods, fashion, wellness, education, experiential.
Long-Term Revenue Ecosystem
Dragons & Doors unlocks multiple revenue streams beyond book sales:
  • Speaking engagements and keynote tours
  • Corporate training programs and leadership workshops
  • Online certification models for coaches and therapists
  • Licensing partnerships across home, fashion, wellness, and education
  • Immersive retreat experiences
  • DTC merchandise and subscription boxes
  • Animated series and gamified app extensions
This isn't just a book launch — it's a decade-long revenue engine with compounding returns.
This is The Four Agreements meets Harry Potter - a movement you can hold in your hands.
12-Month Rollout: From Book to Brand Empire
Dragons & Doors is structured for rapid, multi-platform expansion.
TV Series
Scripted or animated format
Reality Show
Facing Dragons, real-world Doors
Podcast/Audio Series
Episodic storytelling/guided transformation
Animated Shorts
For digital/streaming platforms
The roadmap is built. The infrastructure is ready. Here's how it scales:
Month 0
Book launch (hardcover & digital)
Month 1
Seeding kits to VIPs: celebrities, influencers, showrunners
Month 2
Gift bundles: book, pendant, affirmation deck
Month 3
Journal & Ritual Candle Collection
Month 4–6
Coaching toolkit, online course, live workshops
Month 6–9
Licensing partnerships (retail & brand)
Month 9–12
Retreat launch, DTC Mystery Boxes, mobile app beta
Year 2
Animated shorts + gamification extensions
Year 2: Animated content, gamification, and global retreat experiences. This is a 10-year IP play with immediate revenue potential.
This Isn't a Book — It's a Universe Ready to Scale
A once-in-a-decade IP acquisition opportunity. This is the epic adventure of your life.
Complete manuscript. Full brand ecosystem. Hollywood distribution engine. Multi-platform expansion roadmap. Built by a brand strategist who's driven $5B+ in market capital.
This isn't just a personal growth allegory. This is a fantasy-forward IP built for a culture that's hungry for meaning wrapped in metaphor. Myth. Dragons. Destiny. It's timeless - but it's also trending. And with the credibility of a pop culture strategist at the helm, this book enters the world with both artistic soul and market heat.
Dragons & Doors isn't just a book - it's a path people can walk. A mirror they can see themselves in. A challenge they can choose to face.
This isn't self-help. This is story-led transformation.
And it's already being gifted, shared, journaled with, and talked about. The movement has started. Now it just needs to be published.
Stacy Jones
Founder & CEO, Hollywood Branded
stacy@hollywoodbranded.com
HollywoodBranded.com | DragonsandDoors.com
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